Formula for a winning website

Best Buyer:

Focus and target on the needs of your buyer. Not just any buyer, your best buyer. Your best buyers are the most interested and most likely to buy your product or service. What do you know about them? How old are they? How well educated? What is their income level? Live or work in a particular area? Are they from a particular industry? What position do they hold?

Attract:

Your website needs to attract people that are likely to buy using the best search engine optimization methods. People search for a solution to their problem or need.

Simple Design:

The design of the website must be professional, uncluttered and have a neat visual appearance. Your website should highlight your content and what you offer. Avoid showy and overly elaborate designs since these distract from your message.

Build Trust:

Show buyers there is no risk in doing business with your company. Provide assurances with privacy policies, guarantees, forms of payments accepted, return policies and trust logos. Provide third party recommendations with video and written testimonials.

Clear Message:

You have less than 3 seconds to convince an arriving visitor that what you offer will be the solution they are seeking. Your home page needs to clearly state what you do and how it will benefit the visitor. People's eyes are attracted to the page headline and they will scan the first paragraph. Make this first text powerful, active and attention getting.

Create Action:

Have a clear call to action. Use action words like "make", "do", "write", "take", and "build." When searching for answers, people like to be told "what to do"… So tell them. Have visitors request a quote, sign-up for your newsletter or get a copy of your eBook.